Choosing the Right Event Insurance: A Guide for Event Planners

Event planners are responsible for ensuring that their clients' events go smoothly, without any hiccups. However, no matter how well-planned an event is, there are always unexpected circumstances that can arise. That's where event insurance comes in. Event insurance is designed to protect event planners and their clients from financial losses in case something goes wrong during the event. In this article, we'll discuss how to choose the right event insurance for your event planning needs.

Understand the Different Types of Event Insurance

Before choosing an event insurance policy, it's important to understand the different types of coverage available. The most common types of event insurance include:

  1. General Liability Insurance: This type of insurance covers bodily injury, property damage, and personal injury that occurs during the event. This coverage is essential for any event, as accidents can happen at any time.
  2. Liquor Liability Insurance: If you're planning an event where alcohol will be served, liquor liability insurance is essential. This coverage protects you from any lawsuits that may arise from alcohol-related incidents.
  3. Cancellation Insurance: This type of insurance protects you in case the event is canceled due to unforeseen circumstances, such as bad weather or illness.
  4. Equipment Insurance: This coverage protects any equipment that you're using for the event, such as sound systems or lighting.
  5. Event Liability Insurance: This type of insurance covers the event organizer, event venue, and any third-party vendors involved in the event.

Consider the Risks Involved

When choosing event insurance, it's important to consider the specific risks involved in the event. For example, if you're planning an outdoor event, you'll want to make sure that your insurance policy covers weather-related cancellations or damage. Similarly, if you're planning an event that involves high-risk activities, such as extreme sports or live performances, you'll need to ensure that your policy covers those activities.

Evaluate the Coverage Limits

When choosing event insurance, it's important to evaluate the coverage limits of the policy. The coverage limits refer to the maximum amount that the insurance company will pay out in case of a claim. If the coverage limits are too low, you may not be adequately protected in case of an event. On the other hand, if the coverage limits are too high, you may be paying for coverage that you don't need.

Check for Exclusions

Most event insurance policies have exclusions, which refer to the situations or circumstances that are not covered by the policy. Before choosing event insurance, it's important to review the exclusions carefully. For example, some policies may exclude coverage for acts of terrorism, which could leave you vulnerable in case of a terrorist attack.

Compare Prices and Policies

Finally, when choosing event insurance, it's important to compare prices and policies from different insurance companies. While price should not be the only factor that you consider, it is important to make sure that you're getting a policy that fits within your budget. Additionally, comparing policies from different companies will help you find the coverage that best fits your needs.


Choosing the right event insurance is an essential aspect of event planning. By understanding the different types of coverage available, considering the specific risks involved, evaluating coverage limits, checking for exclusions, and comparing prices and policies, event planners can ensure that they and their clients are adequately protected in case something goes wrong during the event. When choosing event insurance, it's important to work with a reputable insurance company that has experience in the event planning industry. With the right insurance policy in place, event planners can rest easy knowing that they're protected from financial losses and can focus on ensuring that their events are a success.